Another nail in the coffin of Mobile Game Development

I've been saying it for a while now - selling mobile apps through the AppStore is a dead business strategy for a while now(Previous post on the subject).

Now a newer studies point to the same conclusions.(iOS Game Revenue Survey) 

But again, mobile app developers, do not despair. Because mobile app business is actually expanding, just that the direct consumer market is drying up. If your apps are worthwhile, you may want to have your apps become a part of marketing campaigns for companies. Apple uses Word Lens in their marketing. Angry Birds' creators at Rovio make more money off marketing and promotional material than from sales(my speculation).

Now why has the market concentrated on the few? Simply because their marketing and, maybe, app quality is better. People are as always susceptible to marketing. Since the mobile app market has grown to these proportions, you have companies fighting for a larger market share; Not only with quality but also marketing.



iOS Game Revenue Survey

Here is the data from the source above.

I can safely say, that I personally know companies and individual people that made more money by developing mobile applications for Android and iOS without them ever selling a single item(app store or in app purchases). Companies made more than the top and individuals beat the average by a wide margin.

iPhone Devs In Top 20% Make 97% Of Total Category Revenue 

Slashdot reports: Top 1% of iOS Game Developers Make a Third of All Revenue